Discount tyres in Buxton, Derbyshire
Too busy to deviate from what you know?
One company we provided our Internet consultancy services to in Buxton, Derbyshire sells discount tyres and provides an excellent service, we know because we use them! Their website is indexed (has been found) by the search engines but the pages have not been search engine optimised i.e. are nowhere near as effective as they could be.
Their service is so good that repeat business is extremely likely so the primary website objective would be to persuade the locals to give them a try as the well-trained staff would do the rest.
Unfortunately for us, the directors of the company were extremely busy doing what they do best which is to run an excellent tyre replacement and fitting service. From experience we have found that when people are that busy they are reluctant to deviate from what is known and comfortable. In this instance, that happened and the marketing budget was spent on traditional radio advertising instead. We prefer to not think of it as a failed sales presentation as the truth hurts!
As we were convinced a search engine optimised website would reap rewards for this company, we created this page to try and demonstrate our point rather than explain it. At the time of writing, this page ranked third for “discount tyres Buxton” which is likely to be used by a potential customer. From the time of creation to high ranking was three months. No insider knowledge, tricks or paid for services were used, this was purely creating a page based on likely search terms used by other potential customers. As we concentrated on a specific geographic location, faster high ranking was more likely.
There were many other benefits the company could receive from treating the website as a business Internet tool instead of just a website. Other issues they faced included the cost of paying for tyre disposal and the constant demand for experienced and customer orientated tyre fitters. Using the website could have solved both of these issues in the long term.
Message to take from this case study
It is extremely likely that an effective website will help you as many issues you face can be dealt with from the website e.g. recruitment. As a business owner or manager, you need to find the time to stop and talk to someone free of charge like ICAM Ltd to find out if you are missing out.
If you always do what you have always done you will always get what you have always got. So if the discount tyre company in Buxton Derbyshire is reading this, feel free to call us on 0800 043 1057 to find out what free changes you can make to your website that will make a massive difference.