A custom message from the director

Good morning/afternoon/evening and happy Christmas / birthday / Easter / wedding anniversary (delete as appropriate)

The start of this message was intended as a little light humour but then I started thinking that most of the businesses I encounter take the same standardised approach e.g. try to appeal to everyone with no focus.

For one horrible moment I analysed my business to make sure I was not guilty of the same and concluded that I was safe! The following points convinced me that my approach to you, a potential client, is not standardised:

I don’t have a memorised sales pitch.
I don’t have anything standard to send as an introduction e.g. brochures or emails.
Tried and failed to use automated processes. Each client is very different.
All my clients to date have received a unique service.
The explanation of what I do for a living takes 10 minutes

This means that the service you receive is 99% formulated for your business (my jokes are the same, that’s the missing 1%).

Joking aside, you never actually get a completed service because I always have new ideas that I pass on to clients free of charge. Ask my existing clients or sign up for the business newsletter and you will see what I mean.